Market and competitive environment

DEUTZ’s market consists of drive solutions for construction equipment, agricultural machinery, lifting and material handling equipment, pumps, gensets, medium-duty trucks and buses. Its sales are concentrated in countries with stringent emissions standards and, currently, on diesel engines. The market for alternative fuels and electrified drives is expanding all the time. To reflect this evolution, DEUTZ is developing its engines so that they can run on gas, petroleum and biogenic and synthetic fuels. It is also broadening its product portfolio to include electric and hybrid drive systems. The overall market can be divided into the captive segment and the non-captive segment. The captive segment comprises equipment manufacturers who produce their own engines; some of these manufacturers are also active as engine suppliers in the market but also use third-party engines in their equipment. The non-captive segment is made up of equipment manufacturers who, for the most part, do not produce their own engines and therefore buy in engines from suppliers. DEUTZ is able to sell engines with outputs between 19 kW and 620 kW around the globe in both segments. We have attained a good position as one of the biggest suppliers in our relevant market. We face competition from rival engine suppliers in western Europe, North America and Asia, but none of these competitors can offer an identical product range to DEUTZ in terms of the power outputs and application segments that they cover.

Main competitors    
Application segments Applications Main competitors
(in alphabetical order)
Baumaschinen Excavators
Wheel loaders
Pavers
Mining equipment
Cummins, USA
Isuzu, Japan
Kubota, Japan
Yanmar, Japan
Material Handling Forklift trucks
Telehandlers
Lifting platforms
Ground support equipment
Cummins, USA
Isuzu, Japan
Kubota, Japan
Yanmar, Japan
Agricultural Machinery Tractors
Harvesters
Fiat Powertrain, Italy
John Deere, USA
Perkins, UK
Yanmar, Japan
Stationary Equipment Gensets
Pumps
Compressors
Cummins, USA
Kubota, Japan
Perkins, UK
Yanmar, Japan
Automotive Rolling stock
Special vehicles
Trucks
Buses
Cummins, USA
Fiat Powertrain, Italy
MAN, Germany
Mercedes, Germany